the jean jacket

built on 41,138 suggestions
we believe that the future of fashion is in your hands, we are simply the facilitators.
 
With 720 potential outcomes at your fingertips, you are in the driver's seat to build the first custom product out of our brand-new first-of-its-kind facility Groovy Labs.
 
how it works:
pick your selections step by step below to build your perfect, one-of-a-kind jean jacket.