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last chance launch

30 days or your money back

+ a 20% lifetime discount as a thank you for one more chance

the jeans

$99.99 $69.99 USD

choose your cut

groovy jeans

skinny

90s jeans

straight

retro denim

bootcut

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500+ sizes powered by sizeYOU

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our goal is to provide the best fit in the world - for every body
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the boot

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the straight

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the skinny

with some changes

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our best fabric yet - by far! we've been sourcing and sampling hundreds of options for the last 18 months, this fabric is *chef's kiss*

NEW - 13.5oz fabric

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by requeest -we've eliminated all scratchy tags. Instead we're using beautiful new labels that are absorbed by the fabric, sensory issue friendly.

no more labels - sensory friendly

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polybags are boring - we'll ship you a personalized (with your name on the bag) tote bag made from the material we make our pockets with!

personalized tote bag (+$10)

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inspired by :the white album" we're bringing a new signature look to slø in our quest to become "the jeans with the white patch"

our new signature patch

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we took over 5000 pieces of feedback from the last 14 months and with the help of designers in Denmark, rebuilt our best selling cuts to Scandinavian standards

redesigned in Copenhagen

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our classic deep, practical pockets

unlike the majority of jeans on the market, every pair of slø jeans has deep pockets, with an organic cotton pocket bag.

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Deep enough to fit a wine bottle, our pockets are designed for real life, and the whole reason we started this thing!

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made with lots of love @groovy labs

your purchase supports a team of talented craftsman, and helps us improve the lives of people in our local community 

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we've been working day and night for the last two years trying to perfect this system. It's been a rollercoaster ride of ups and downs but the team has never quit, and our mission remains the same.

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create the best fitting pair of jeans in the world, with amazing pockets, durability, and function, made ethically and sustainably - at an affordable price.

free shipping

we've shipped our jeans to over 100 countries so far! Will yours be the next?

size promise

we will make your jeans to the measurements provided, or we will remake them for free

video updates

Kristian will be sending video updates to you at every stage of production

support slø

this launch is our redemption, years in the making, we're dying for a chance to prove ourselves

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